No Hyphens
If at all possible then avoid using a hyphenated
domain name. Sure, many businesses will use a
domain name with a
hyphen or even two or three but the two main problems with hyphenated domain names is that people forget where the
hyphens go (or forget them altogether) and hyphenated domain names can lose traffic to similar domain names that do not have
hyphens (i.e. a
visitor wants to return to your domain name which is www.amy-hissom.com but instead types in
www.amyhissom.com and inadvertently ends up on a competitor’s
Website). A hyphenated
domain name can often seem like a cheap substitute for the same
domain name without the hyphen in the eyes of many
visitors. You don’t want to send the message to your
Website visitors that you are settling for second best and could only register www.amy-hissom.com and not the better domain choice of
www.amyhissom.com.