What is Search Engine Optimization?
SEO is an on-going, systematic process used to improve rankings within a search engine (i.e. Google, Yahoo, MSN), for relevant keywords. The objective of
Search Engine Optimization is to improve the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the Search Engine Results Pages (SERPS) or the higher it "ranks", the more searchers will visit that site.