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Class 7: Calls to Action and Landing Page Best Practices

Professor: Jeanne Hopkins (Tweet your professor!)
Organization: Marketing Experiments, HubSpot

Reading Assignment
Lead Conversion Overview: Converting Leads Through Website Calls-to-Action and Landing Pages

Homework Assignment
Take a screenshot of one of your website's landing pages. Write a blog article about the changes could you make to decrease friction and increase conversion.

Amy E. Hissom Designs Around the Web

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  • Start Here
    • Introduction to Inbound Marketing - Coming soon!
  • Curriculum
    • Class 1: How to Blog Effectively for Business
    • Class 2: SEO Crash Course to Get Found
    • Class 3: Social Media and Building Community
    • Class 4: Successful Business Uses for Facebook and LinkedIn
    • Class 5: Viral Marketing and World Wide Raves
    • Class 6: Advanced SEO Tactics: On Beyond Keyword Research
    • Class 7: Calls to Action and Landing Page Best Practices
    • Class 8: Inbound Lead Nurturing
    • Class 9: Successful Email Marketing
    • Class 10: PR for Inbound Marketing
    • Class 11: Twitter for Business
    • Class 12: Advanced Marketing Analytics
    • Class 13: Passion-Inspired Video & Other Creative Content
    • Class 14: Social Media for Big Business
    • Class 15: Internet Marketing Comprehensive Review
    • Class 16: Midway Inbound Marketing Review
  • Are You Ready To PASS?
    • Take the Exam

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